Attachment, Belongingness Needs, and Relationship Status Predict Imagined Intimacy With Media Figures

The present study uses an interpersonal relationships measure (Relationship Rating Form RRF, Fraley & Davis, 1997) to assess both imagined intimacy with a favorite media figure and real intimacy with close others among 173 undergraduates. We examine how relational tendencies (attachment style, need to belong) and relationship status (single or partnered) interact to predict degree of imagined intimacy with same and opposite gender media figures. Results indicate that intimacy reported with a same gender friend is positively correlated with imagined intimacy for a same gender media figure. However, a compensatory pattern emerged with romantic relationships: single individuals reported greater imagined intimacy with opposite gender media figures than those in a relationship. Attachment anxiety and the need to belong (NTB) were positively predictive of imagined intimacy with opposite gender media figures for single individuals only. Social psychological motivations for media attachments are discussed.