Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings

A lived hegemony is always a process. It is not, except analytically, a system or a struc-ture. It is a realized complex of experiences, relationships, and activities, with specific and changing pressures and limits... it does not just passively exist as a form of dominance. It has to be continually renewed, recreated, defended, and modified. It is also continually resisted, limited, altered, chal-lenged by pressures not at all its own.... One way of expressing the necessary distinction between practical senses within the concept is to speak of the hegemonic rather than hegemony and of the dominant rather than simple domination. (RAYMOND WILLIAMS, Selections from Marxism and