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Journal Article The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations Get access Akshay R. Rao, Akshay R. Rao Search for other works by this author on: Oxford Academic PubMed Google Scholar Kent B. Monroe Kent B. Monroe Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 2, September 1988, Pages 253–264, https://doi.org/10.1086/209162 Published: 01 September 1988 Article history Received: 01 February 1987 Revision received: 01 March 1988 Published: 01 September 1988
Rao et al. (Thu,) studied this question.