Key points are not available for this paper at this time.
George M. Dupuy, William J. Kehoe, Robert F. Linneman, Raymond N. Davis, Jim D. Reed, Comments on "Bank Selection Decision and Market Segmentation", Journal of Marketing, Vol. 40, No. 4 (Oct., 1976), pp. 89-91
Dupuy et al. (Fri,) studied this question.