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The USA and North Atlantic Treaty Organization (NATO) have been waging war against the Taliban in Afghanistan for more than a decade, with territorial gains by coalition forces often proving to be ephemeral. This paper traces the origins and evolution of the current Afghan insurgency and explores the framing of the Taliban movement's discourse on Twitter and other interactive websites. The paper postulates that Taliban activists are utilizing social media to disseminate their views and frame their movement in the phraseology of militant Islamism, traditional Pashtun folklore, anti-imperialism, social justice, and universal human rights. Taliban militants are attempting to align their discursive frames with various transnational ideologies that resonate not only with prospective recruits and supporters in Central and South Asia and the Middle East, but also potentially receptive audiences in the West. Such frame alignments are essential components in the micro-mobilization of movement participants. Taliban activists apparently recognize that there are important symbols, narratives, and channels already in existence that can facilitate the growth of their insurgency, while effectively discrediting coalition forces. This paper examines frame alignments and other insurgent-mobilization communication strategies by conducting a content analysis of recent tweets and blogs written by Taliban cyber-activists.
David Drissel (Sat,) studied this question.