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March 1, 2006Journal of Consumer Research

The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising

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DTDebora V. ThompsonRHRebecca W. Hamilton

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Thompson et al. (2006) studied this question.

synapsesocial.com/papers/6a19460c11f0614219d94b5dhttps://doi.org/10.1086/500483
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