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October 1, 1972Journal of Marketing181 citations

Consumer Attitudes toward Marketing and Consumerism

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HBHiram C. BarksdaleWDWilliam R. Darden

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Abstract

As public concern regarding consumer issues increases, the American consumer has formed definite opinions about business policies and practices, the consumerism movement, and protective government legislation. This exploratory study reports the reactions of a national sample of consumers to these issues.

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Barksdale et al. (1972) studied this question.

synapsesocial.com/papers/6a19940da2165c1276dec49ahttps://doi.org/10.1177/002224297203600406
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