Key points are not available for this paper at this time.
Highlights• Investigates the potential impact of negative celebrity endorser publicity on attitudes towards associated event and sponsor brands.• Negative stimulus materials highlighting a celebrity endorser's transgression resulted in weakened attitudes whereas neutral stimulus did not.• Contributes knowledge to sport sponsorship research and extends research into the sport event category.• Provides a number of theoretical and managerial contributions surrounding sport sponsorship relationship management.
Doyle et al. (Sat,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: