The Mobilization Calendar

Recent studies hold out political mobilization as the possible solution to low and declining voter turnout. This research explores the effects of face-to-face mobilization efforts that, in the course of 7 months, reached more than 4,500 registered voters in a Florida State House primary race. Controlling for their past voting history, the mobilization effort did increase turnout by about 10% of the electorate. However, the effects were dependent on the timing of the contact, as more distant efforts to mobilize had a much weaker effect on turnout. The combination of distant contact aimed at an infrequent voter was especially ineffective in improving turnout. The results suggest that implementing more face-to-face mobilization efforts would increase turnout but that the window of opportunity for such efforts is limited.