Fahlenbrach’s article examines how femonationalist activists in Germany—specifically the group Lukreta—appropriate and reverse left-wing emancipatory forms of protest through communication guerrilla tactics. Drawing on the theoretical frameworks of semiological détournement and femonationalism, the analysis of six Instagram reels published in 2025 reveals how Lukreta mimics feminist protest aesthetics, rituals, and symbols while semantically inverting their emancipatory content with xenophobic and nationalist messages. The paper argues that the standardisation of guerrilla communication techniques within platform economies has facilitated their appropriation by the far right, enabling the normalisation and trivialisation of racist discourse under the guise of feminist activism.
Kathrin Fahlenbrach (Thu,) studied this question.