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BACKGROUND: The current study aimed to assess how media internalization and pressure are associated with body mass index (BMI), disordered eating, and body image dissatisfaction in Indian adults and whether there exist gender differences within these variables. The study also aimed to examine whether BMI and media internalization and pressure predict body dissatisfaction and disordered eating. MATERIALS AND METHODS: The study utilized self-report measures that were administered to 262 men and women between the ages of 18-25 years (M = 21.64). RESULTS: The results indicated that BMI was significantly correlated with internalization athlete, body shape dissatisfaction, and disordered eating, but not internalization general or media pressure. Internalization general, internalization athlete, media pressure as well as body shape dissatisfaction, and disordered eating were found to be positively correlated. Men and women did not significantly differ on any variable, but internalization athlete. Overweight and obese men and women were found to be significantly more dissatisfied than underweight and normal-weight men and women; however, the difference was not significant for overweight and obese males and normal-weight and overweight females. In addition, media influence and BMI significantly predicted body dissatisfaction and disordered eating. CONCLUSIONS: The present study contributes to a novel understanding of body image concerns and risk for clinical eating disorders in Indian youth and potential implications for future research.
Singh et al. (Wed,) studied this question.