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IntroductionIn today’s rapidly changing world, innovation success requires group creativity that is facilitated through interactive processes (cf. Holst, 2007; Leminen et al., 2016). The use of living labs has become increasingly popular because they offer a multiple-stakeholder platform for collaborative innovation in real-life contexts (Leminen, Rajahonka, & Westerlund,
Westerlund et al. (Thu,) studied this question.