Organic Food – A Description of the Irish Market

Abstract Describes the current status of the organic food market in Ireland – current trading arrangements of wholesalers, distributors and retailers and the perceptions of organic food at different stages of the marketing chain. There are three certification bodies for organic foods in Ireland. The value of the market is estimated at IR£1.5 million. Fruit and vegetables are the most important organic foods. Other organic foods are available such as flour, grains, breakfast cereals, meat, yogurt and cheese. Organic foods can be purchased in some of the larger supermarkets, in healthfood/wholefood shops, at local markets or at farm gate. Some of the constraints to development of the industry are limited range and supply of products. Premium levels are also a constraint on development as consumers generally perceive organic products to be too expensive. Reports premiums charged on organic food and outlines the results of a focus group on organic foods.