What question did this study set out to answer?

This research explores how companies can maximize the value of generative AI through effective internal structures.

June 4, 2026MIT Sloan management review0 citations

Create Generative AI Value at Scale

KSKevin Schmitt GVGrégory VialHEC Montréal IBIvo BlohmUniversity of St.Gallen

Key Points

This research explores how companies can maximize the value of generative AI through effective internal structures.
Establishment of an 'AI spine' for collaborative innovation across business units.
Utilization of user involvement to identify potential generative AI applications.
Implementation of disciplined project governance for resource allocation.
Fostered greater innovation through enhanced idea sharing across departments.
Identify areas where generative AI can significantly improve organizational processes.
Achieved focused resource use on projects likely to yield positive AI impacts.

Abstract

Companies that have established a new kind of internal AI organization called the “AI spine” are using the cross-functional structure to rapidly develop innovative generative AI use cases with users’ help. The spine enables greater sharing of ideas and expertise across business units, which helps spark new ideas about where GenAI can be used to improve processes organizationwide. Disciplined project governance keeps the company’s resources focused on where a positive impact from AI is likeliest.

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Cite This Study

Schmitt et al. (Tue,) studied this question.

synapsesocial.com/papers/6a2117a4d499ed480b1706cb https://doi.org/https://doi.org/10.63383/vvef4479

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