What does this research mean for the field?

Allowing creators to produce paid content rekindles their declining motivation to contribute free content in specialized domains. Novelty: ClaimNovelty.NOVEL_FINDING. Consensus alignment: ConsensusAlignment.NEUTRAL.

January 20, 2025Marketing Science12 citations

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Understanding Users’ Content Contribution Behavior When Knowledge Can Be Priced

ZCZiwei CongGeorgetown University ZYZhao YingShenyang Pharmaceutical University ZZZilei ZhangBeijing Institute of Technology

Key Points

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Abstract

We find that allowing creators to produce paid content (e.g., paid live sessions) rekindles their declining motivation to contribute free content in specialized domains.

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Cite This Study

Cong et al. (Mon,) studied this question.

synapsesocial.com/papers/6a211821ffa0738687c3bf24 https://doi.org/https://doi.org/10.1287/mksc.2022.0205

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