Determinants of digital wallet adoption in Mogadishu, Somalia: An extended technology acceptance model approach

This study aims to examine factors influencing the adoption of digital wallet in Mogadishu, Somalia where mobile money is widely used but adoption of digital wallet is relatively low. This research extends the Technology Acceptance Model (TAM) by incorporating fundamental variables (perceived ease of use and perceived usefulness) alongside additional external variables such as perceived security, social influence, perceived trust, and personal innovativeness. A total of 280 responses were initially collected. After data screening and exclusion of incomplete responses, straight-lining responses, and multivariate outliers, 233 valid responses were retained for the final PLS-SEM analysis. The results of the analysis reveal that perceived usefulness has the greatest impact on digital wallet intention to use. Furthermore, perceived security, personal innovativeness and social influence directly affect the intention to adopt, and perceived ease of use and perceived trust indirectly have significant effects through perceived usefulness, implying full mediation. The model accounts for 64.4% of the variance in consumers' intention to adopt digital wallets. These findings highlight the critical role of perceived usefulness as a mediator in the adoption process of digital wallets. Consequently, strategies aimed at enhancing users' perceptions of usefulness may significantly boost adoption rates. Additionally, addressing factors such as security, innovativeness, and social influence can further strengthen users' intention to adopt digital wallets.