Product management plays a central role as the interface between company and market. Increasing technological change, globalized competition, and rising demands for strategic and data-driven decision-making significantly raise the requirements for product managers. However, existing frameworks primarily focus on tasks, methods, and role definitions, and do not provide a comprehensive view of the capabilities required for effective product management. To address this gap, this paper introduces the Product Management Capability Framework. The framework integrates three dimensions: core capabilities (essential activities of product management), supporting capabilities (competencies product managers must bring), and foundational capabilities (organizational prerequisites such as data, tools, and processes). By leveraging the framework, organizations can systematically identify key action areas in product management. Moreover, it can be used to prioritize use cases where data analytics can drive meaningful improvements. The framework contributes to research by providing a structured conceptualization of product management capabilities and offers practical guidance for organizations in clarifying role expectations, supporting capability development, and creating organizational foundations for strategic and data-driven product management.
Grigoryan et al. (Thu,) studied this question.