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Problem setting. The question of the role and importance of startups in the processes of Industry 4.0 is gaining special weight in relation to the level of costs and the effectiveness of the changes that may occur. The problem lies in the development of technological entrepreneurship through startup activity and its impact on progress in Industry 4.0. Analysis of recent researches and publications. An in-depth study of many components of Industry 4.0 was conducted by A. V. Sheer, who determined that academic research is considered the most flexible in the development of startups, S. V. Voitko revealed the evolution of management theories in the context of Industry 4.0, provided the features of innovation management and the implementation of startups in Industry 4.0 , O. E. Kofanov claims that certain opportunities for the development of innovative entrepreneurship and startups in Ukraine are provided, in particular, by the gradual transformation of production processes under the influence of the concepts of “Industry 4.0” and the knowledge economy. Target of the research is development of theoretical provisions and practical recommendations for determining the role and importance of startups in Industry 4.0. Article’s main body. A significant characteristic of the changes taking place under the influence of Industry 4.0 is a reduction in the cost of communication, an increase in the efficiency of logistics and marketing, the introduction of innovative technologies and the opening of new sales markets for business entities. To solve the problem of introducing innovations in the conditions of Industry 4.0, the Google Trends search service was used, which provides statistics of interest in the topic of startups and Industry 4.0 at the same time. In the article, a search query was made in Google Trends for the topics “startup” and “Industry 4.0” for the time period of the last 12 months (as of June 30, April 2022) all over the world and Ukraine, with the selection of the average level of interest, as well as the priority region by which you can to measure the relationship between startups and Industry 4.0 topics. The average level of interest in the topic of startups in the world is much higher than in the topic of Industry 4.0, while in Ukraine interest in startups is still high, but lower than in the world. European Slovakia is singled out among the Asian leaders. Israel is an example of a fast-paced startup movement operating in the Industry 4.0 ecosystem. For the national level in Ukraine, it is necessary to stimulate the development of technological startups in parallel with the creation of the Industry 4.0 ecosystem itself, which will be able to support them. For this, international experience should be used, as well as the best system integrators to establish, in particular, the priority of actions. Conclusions and prospects for the development. The conducted studies showed an insufficient level of awareness and interest in the topic of startups and Industry 4.0 technologies in the world. The proposal is to prioritize change in those industries that will have the greatest demand in both the wartime and postwar economy, which can be done with Google’s tools to reduce the cost of information resources to accelerate transformational change.
Nataliya Vnukova (Fri,) studied this question.