What's Being Sold and to What End? A Content Analysis of College Viewbooks

Click to increase image sizeClick to decrease image size Additional informationNotes on contributorsMatthew HartleyMatthew Hartley is Associate Professor of Education at the University of Pennsylvania's graduate school of education. His research focuses on academic governance and examines how academic communities define their educational purposes. Christopher Morphew is Associate Professor of Higher Education at the Institute of Higher Education at the University of Georgia. His research focuses on issues of state policy and institutional diversity, including how distinctive colleges and universities market themselves to prospective students.Christopher C. MorphewMatthew Hartley is Associate Professor of Education at the University of Pennsylvania's graduate school of education. His research focuses on academic governance and examines how academic communities define their educational purposes. Christopher Morphew is Associate Professor of Higher Education at the Institute of Higher Education at the University of Georgia. His research focuses on issues of state policy and institutional diversity, including how distinctive colleges and universities market themselves to prospective students.