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June 19, 2026

Influence of American Movies on Perceived Decline of Indigenous Values among Nigeria Youths

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Authors

MAMurtada Busair AhmadSOSurajudeen Dayo OgunsolaMHMusa Halilu

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Overview

Cross-sectional survey investigates American movies' impact on cultural values among Nigerian youths, suggesting regulatory action is needed.

Key Points

  • This study aims to examine how attention to American movies affects the perceived decline of cultural values among Nigerian youth.
  • Cross-sectional survey design
  • Data collected from 235 students at Kwara State Polytechnic using a self-administered questionnaire
  • Data analyzed using hierarchical multiple regression
  • Most respondents reported high viewing of American movies compared to indigenous films.
  • Attention to American movies correlates significantly with perceived decline in indigenous cultural values.
  • Time spent watching American movies and viewers' age-group did not significantly affect the decline in cultural values.

Cite This Study

Ahmad et al. (2020) studied this question.

synapsesocial.com/papers/6a34de1265a5b0777af2d8c1https://doi.org/10.67107/jcmr.2020.99
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