École Supérieure du Commerce Extérieur

Recent papers from École Supérieure du Commerce Extérieur

1. Toward a Conceptualization and Measurement of Responsible Co-Creation in NPDInternational Journal of Market Research · 2026
2. Earnings management and corporate bond issuance: evidence from VietnamCogent Business & Management · 2026
3. Are local endorsers effective for global brands in emerging markets? The role of self-congruity and self-brand connectionJournal of Strategic Marketing · 2026
4. Navigating Paradoxes in Phygital Systems: A Yin–Yang Framework for Human-Centric Business ModelsJournal of Macromarketing · 2025
5. The impact of host and home country democratization on multinational enterprises’ performanceJournal of Business Research · 2025
6. Head start in visual merchandising: Anthropomorphism of mannequin heads in storefront windowsJournal of Global Fashion Marketing · 2025
7. From Volunteers to Voters: Machine Learning Insights into Citizen Engagement2024
8. Enter stage right: best practices in narrative staging of authenticity in literary tourismCurrent Issues in Tourism · 2024
9. Winners and losers in Africa: a longitudinal examination of market-share gains by advanced and emerging market multinationals versus local firmsCritical Perspectives on International Business · 2024
10. Demand for electric cars and oil prices: A wavelet approachInternational Journal of Green Energy · 2024
11. Roles of barriers and gender in explaining consumers' chatbot resistance in banking: a fuzzy approachInternational Journal of Bank Marketing · 2024
12. We don’t fire! Family firms and employment change during the COVID-19 pandemicJournal of Family Business Management · 2024
13. Socioemotional Wealth and Family Firm Performance: The Moderating Role of CEO Tenure and Millennial CEOBritish Journal of Management · 2024
14. Influence of corporate governance on exit time: evidence from French zombie firmsEuropean Business Review · 2023
15. Redefining the organizational resilience construct using a frame based methodology: A new perspective from the ecology based approachJournal of Business Research · 2023
16. Does prior trust work as a buffer? Examining the impact of perceived betrayal on customer responses to a double deviationEuroMed Journal of Business · 2023
17. Do online social networks affect information asymmetry?Online Journal of Applied Knowledge Management · 2023
18. Family Firms’ Shareholder Structure and International Acquisitions: A Differentiated Socioemotional Wealth ApproachFamily Business Review · 2023
19. The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions: a connected store experimentAsia Pacific Journal of Marketing and Logistics · 2023
20. Managing my shame: Investigating the effects of organizational identity threat and public service motivation on exemplificationPublic Administration Review · 2023