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David W. Schumann | Synapse
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David W. Schumann
Consumer Behavior in Brand Consumption and Identification
University of Tennessee at Knoxville
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About
Research focus
Consumer Behavior in Brand Consumption and Identification
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77 pubs · 7,262 cites · h-index 21
Affiliations
University of Tennessee at Knoxville
Hasso Plattner Institute
Knoxville College
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