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Elfriede Penz | Synapse
EP
Elfriede Penz
Consumer Behavior in Brand Consumption and Identification
Vienna University of Economics and Business
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About
Research focus
Consumer Behavior in Brand Consumption and Identification
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82 pubs · 2,563 cites · h-index 22
Affiliations
Vienna University of Economics and Business
University of Coimbra
Lancaster University
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