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James E. B. Wilkie | Synapse
JE
James E. B. Wilkie
Consumer Behavior in Brand Consumption and Identification
University of Notre Dame
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About
Research focus
Consumer Behavior in Brand Consumption and Identification
Impact
6 pubs · 1,128 cites · h-index 6
Affiliations
University of Notre Dame
Northwestern University
Davis & Elkins College
Publications