The stability of shipping markets relies on sustainable relationships between shipping companies and freight forwarders. However, irrational behaviors driven by fairness concerns threaten this dynamic. To address contractual deficiencies in mitigating such behaviors, a bilateral contract mechanism characterized by 'agency commission + channel profit sharing' is proposed and evaluated in this paper. Key findings reveal that: (1) The contract effectively suppresses harmful distribution fairness concerns; (2) It is conducive to the continued existence of peer-induced fairness concern behaviour. This research advances the understanding of fairness-driven behaviours in shipping market and provides actionable guidance for designing mutually beneficial contracts.
Jin et al. (Thu,) studied this question.
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