Designing a Comprehensive Framework for Political Marketing Models: Integrating Traditional and Digital Strategies in Modern Electoral Campaigns

Key Points

• Developing a comprehensive framework for political marketing enhances electoral campaigns.
• Key evidence includes a focus on integrating traditional and digital strategies in the Kurdistan context.
• The empirical method analyzes the socio-political context of the Kurdistan Region of Iraq.
• Findings indicate that combining strategies may improve political engagement and voter outreach.