This study examines how three contemporary Igbo pop artists—Flavour, Phyno, and Jennifer Eliogu—integrate indigenous Igbo musical elements into their compositions between 2010 and 2024. Using ethnomusicological frameworks, the research employs musical analysis of rhythmic patterns, melodic structures, and instrumental arrangements in six selected songs (two per artist). The methodology combines transcription analysis, comparative examination of traditional Igbo musical forms, and secondary interviews with pop music experts and cultural practitioners. Findings reveal distinct adaptation patterns, including call-and-response structures in modern arrangements, the fusion of Indigenous instruments like ogene and udu with contemporary production techniques, and the preservation of Igbo lyrical themes. The study demonstrates how these artists maintain cultural authenticity while achieving commercial viability, offering critical insights into the preservation of heritage in African popular music and contributing to scholarly debates on cultural hybridity and globalization.
Uzomah et al. (Wed,) studied this question.