《Black Myth：Wukong》Chinese Cultural Output and International Communication Strategies in the Globalized Context

This paper takes the video game 《Black Myth: Wukong》 as a case to explore the optimization strategies and international communication mechanisms of Chinese cultural output. The article first expounds on the opportunities and challenges faced by Chinese cultural output in the era of globalization, and introduces the connotations of the Chinese discourse system and cross - cultural communication theories. It deeply analyzes the practical experience of 《Black Myth: Wukong》in aspects such as cultural symbol construction, communication path selection, and discourse conflicts and integrations in the globalized context.