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September 10, 2025

Cultural entrepreneurship and painting heritage: The case of Athens in cultural tourism

Key Points

The study finds significant levels of artist recognition among visitors engaging with Athens' painting heritage.
Visitor engagement with cultural spaces showed clear patterns in information-seeking related to local artists.
Quantitative analysis assessed the dynamic relationship between cultural tourism and cultural entrepreneurship in Athens.
These findings highlight the potential for cultural tourism to enhance the valorization of painting heritage in Athens.

Abstract

This study examines the dynamic relationship between cultural entrepreneurship and the valorization of Athens’ painting heritage within the context of cultural tourism. Through quantitative research conducted on a sample of visitors who engaged with the works of prominent Greek painters, the study analyzes levels of artist recognition, information-seeking patterns, and degrees of engagement with relevant cultural spaces.

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Cite This Study

Maniou et al. (Mon,) studied this question.

synapsesocial.com/papers/68c1c31254b1d3bfb60f05f9 https://doi.org/https://doi.org/10.30574/ijsra.2025.16.2.2312

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