What type of study is this?

This is a Quantitative Study study.

September 12, 2025

The Influence of Electronic Word of Mouth on Instagram, Brand Image, Lifestyle, and Product Quality on Purchase Decisions of Fore Coffee in Purwokerto

Key Points

The electronic word of mouth, brand image, and product quality significantly influence purchase decisions.
The study assessed 107 respondents through purposive sampling and analyzed data using SmartPLS 3.0.
Lifestyle factor does not significantly impact purchase decisions, highlighting a gap in consumer engagement.
Understanding these influences can help brands enhance customer satisfaction and marketing efforts.

Abstract

This paper entails the influence of the electronic word of mouth using Instagram, brand image, lifestyle and product quality on variable purchase decision regarding Fore Coffee in Purwokerto. The research follows a quantitative group where a research instrument is a questionnaire. It entails 107 respondents sampled through purposive sampling method. The relationships between variables were assessed to be performed with the use of SmartPLS 3.0. The findings indicate that how well the electronic word of mouth, brand image, and product quality influence purchase decisions are significant. On the other hand, the lifestyle factor is not associated with purchase decisions. To the consumers, the study will inform the consumers about the forces that can affect the customer satisfaction

AIに質問

Bookmark

Cite This Study

Bahy et al. (Tue,) studied this question.

synapsesocial.com/papers/68d44a3031b076d99fa532e1 https://doi.org/https://doi.org/10.55927/ijabm.v4i4.443

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

AIに質問

Bookmark