Finally, branding is catching up on the oil, gas, minerals, and aggregate sectors - not out of choice but for competitiveness, growth, and creating new verticals

Key Points

• Branding is becoming vital in the oil, gas, and minerals sectors for gaining a competitive edge.
• This shift towards branding is driven by the need for growth and the creation of new market verticals.
• The transition highlights a change in how these industries approach market positioning and consumer engagement.
• Companies in these sectors must adapt to branding trends to remain competitive in a changing marketplace.