The existing literature of the café lacks research on pet cafés and their relevant attributes. This study fills the gap by investigating the influence of café attributes and pet attributes on customers’ behavioural intentions. Specifically, this study investigates the influences of two pet café attributes (cleanliness and coffee quality) and two pet attributes (pet interactivity and pet cuteness) on customer satisfaction and social media sharing intentions. A total of 423 valid survey responses were collected in pet cafés in China. Partial least squares structural equation modeling (PLS–SEM) was applied to analyze the data. Pet café cleanliness, pet interactivity and pet cuteness were positively related to customer satisfaction. Pet interactivity and pet cuteness were positively related to social media sharing intentions. This study enriches the literature in the café field and provides practical guidance for pet cafés to formulate strategies based on the attributes of cafés and pets.
李 et al. (Tue,) studied this question.
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