October 3, 2025Open Access

College Enrollment and Retention in Texas

JTJoseph R. TaylorBristol-Myers Squibb (Germany)TMTaylor MoralesAngelo State University GSG. Kenneth ScottAngelo State University

Key Points

Retention rates are declining, particularly among Latinx populations and post-traditional students, impacting overall enrollment.
Key trends include significant demographic shifts, affecting recruitment strategies and institutional policies in Texas colleges.
Policies like test-optional admissions and changes to FAFSA are influencing enrollment trends and retention efforts.
Recommendations focus on affordability, flexible academic programs, and comprehensive student support to meet diverse student needs.

Abstract

This article describes current issues in higher education undergraduate enrollment and highlights trends critical for Texas colleges and universities. The authors explain demographic shifts and population characteristics influencing enrollment across the state, including generational trends, Latinx populations, and post-traditional students. In addition, current institutional, state and federal policy issues, such as the revisions to FAFSA, test-optional admissions, and legislation restricting diversity programs on campus, are explained for the impact on recruitment and retention activities.The article closes by identifying how institutions and student affairs units can respond to better meet the needs of today’s students. Recommendations discussed include flexible and career-oriented academic programs, affordability efforts, and holistic student support.

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Cite This Study

Taylor et al. (Wed,) studied this question.

synapsesocial.com/papers/68e040eda99c246f578b33f0 https://doi.org/https://doi.org/10.54155/saoc.v8i2.17

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