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Moir\'e heterostructures consisting of transition metal dichalcogenide (TMD) hetero- and homobilayers have emerged as a promising material platform to study correlated electronic states. Optical signatures of strong correlations in the form of Mott-Wigner states and fractional Chern insulators have already been observed in TMD monolayers and their twisted bilayers. In this work, we use a moir\'e substrate containing a twisted hexagonal boron nitride (h-BN) interface to externally generate a superlattice potential for the TMD layer: the periodic structure of ferroelectric domains in h-BN effects a purely electrostatic potential for charge carriers. We find direct evidence for the induced moir\'e potential in the emergence of new excitonic resonances at integer fillings, and our observation of an enhancement of the trion binding energy by 3 meV. A theoretical model for exciton-electron interactions allows us to directly determine the moir\'e potential modulation of 305 meV from the measured trion binding energy shift. We obtain direct evidence for charge order linked to electronic Mott-Wigner states at filling factors = 1/3 and = 2/3 through the associated exciton Umklapp resonances.
Kiper et al. (Tue,) studied this question.