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From the current situation of the development of global sports events, the development of China's sports events brand has an unprecedented broad market and superior conditions, but in fact, the quality of the development of China's sports events is not very ideal. Under such circumstances, this paper conducts in-depth analysis and research on the current development status and future development strategies of Chinese sports event brands. The specific analysis object takes the Chinese Professional Basketball League (CBA) as an example, and explores the existing advantages and disadvantages of CBA League through horizontal and vertical comparison with the NBA League in the United States. At the same time, through the study and analysis of CBA League, I can reflect the overall trend and common difficulties of the development of China's current sports events, consolidate the advantages of Chinese sports events brands, analyze their disadvantages, and put forward personal ideas and suggestions on the correction of shortcomings. Finally, the conclusion is summed up, and the formula is flexibly applied to other league brands to achieve the all-round development of Chinese sports events.
Ruijin Jiang (Thu,) studied this question.