Pictorial Maps and the Rise of Modern Resort in Ōiso in the Mid-Meiji Period

This study explores three pictorial maps produced in the mid-Meiji period (1868–1912) featuring Ōiso and the relationship between these maps and the rise of Ōiso as a modern resort. Ōiso was a town located on the highway Tōkaidō connecting Edo (or Tokyo after 1868) and Kyoto. It became a modern seaside resort after the late 1880s. Previous studies on visual and cartographic representations of towns and cities in Japan, for example, Kindai nihon no shikakuteki keiken Visual experiences of modern Japan (Nakanishi and Sekido 2008), have already narrowed the analytical focus and shifted away from the metropolises to provincial cities and hot spring towns. However, some questions, such as the social functions of these materials, remain unexplored. This study analyzes three maps and argues that these maps highlight Ōiso as an attractive place, particularly by featuring its villa residents from the high society. Visually, they resemble the conventional meisho zue pictures of famous places developed in the Edo period (1603-1867) and share with other city/town maps produced in the Meiji period in showing preferences for bird’s-eye views and emphasizing symbols of modernity such as railroads and electricity. The depiction of villa clusters is a remarkable feature of the three maps. However, rather than encouraging actual visits to the villas, the mapmakers – the local shop owners and administrators – achieved in producing these maps as souvenirs and creating a public desire for the lifestyle of high society.