Analysis of the Impact of Live Streaming E-Commerce Economy on Society

With the continuous development and upgrades of digital technology, the development of media platforms is rapid. The diversity of media platforms has fulfilled and enriched the interaction and communication of people in their daily lives. Beyond the impact of these factors, the diverse media platforms also affect the operation of society in which people are involved. Within the context of the new economic model in society with data and digitalization playing a critical role, the dependence on digital platforms has increased significantly As for the following, this paper will take the e-commerce economy that emerged in live streaming led by digitalization as an example, and analyze the impact of e-commerce on society. At the same time, the negative effects are also discussed. This paper finds that the economic development of e-commerce in the form of live streaming is worthy of affirmation, but its impact on the environment also demands attention from the residents and makes corresponding adjustments.