A Survey Study on Consumers' Perceptions and Continued Willingness to Kill Big Data under the Booming Digital Economy

This paper focuses on the hot issue of big data kills familiarization, takes Anhui Province as the research place, thoroughly studies the cognitive status quo of the residents of four cities in Anhui Province on the phenomenon of big data kills familiarization and the continuous willingness of consumers, and analyzes the impact of big data kills familiarization on consumers and the coping strategy, which, on the one hand, helps to safeguard the fair competition in the market and the rights and interests of consumers, and on the other hand, provides new perspectives and ideas for enriching and perfecting the theory of the digital economy, which is conducive to promoting the healthy and orderly development of digital economy.