Reactivating the Oral Literary Cultural Tradition in the Rural Area 'Tembang Batanghari Sembilan' in South Sumatra Province, Indonesia: Current Situation and Initiatives

Tembang Batanghari Sembilan (TBS) is a cultural heritage that possesses a wealth of traditional values and unique art, although it confronts significant obstacles stemming from a dearth of interest among the succeeding generation. This research examines the history and conditions of the Batanghari Sembilan Tembang Tradition today and the cultural re-actualization activities carried out by many players, such as artists, cultural organizations, local communities, and local governments. This study also employed a sociological methodology known as socio-cultural evolution, which is utilized to examine cultural transformations and adjustments that arise in response to the demands of contemporary society. The ramifications of creative actualization extend beyond the preservation of cultural history, encompassing endeavors to bolster local identity, foster a sense of unity, and enhance the social fabric of the community. This research offers a thorough depiction of the cultural dynamics of Tembang Batanghari Sembilan. It offers an essential understanding of the endeavors to conserve and revive the advancement of traditional culture in the modern day.