Sustainability Practices in Eco-Friendly Resorts

Purpose: The general objective of this study was to explore sustainability practices in eco-friendly resorts. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to sustainability practices in eco-friendly resorts. Preliminary empirical review revealed that integrating green technologies and comprehensive sustainability measures significantly improved environmental performance, operational efficiency, and guest satisfaction. Despite progress, gaps remained in understanding the long-term economic impacts and challenges faced by smaller resorts, especially in developing regions. The findings suggested that policymakers and resort operators could enhance sustainability by investing in green technologies and engaging with local communities. Future research was recommended to address these gaps and develop scalable solutions. Overall, the study reinforced that sustainability is essential for environmental conservation and viable business strategy. Unique Contribution to Theory, Practice and Policy: The Triple Bottom Line theory, Stakeholder theory and Resource-Based View (RBV) may be used to anchor future studies on sustainability practices in eco-friendly resorts. The study provided several recommendations, emphasizing contributions to theory, practice, and policy. Theoretically, it highlighted the relevance of the Triple Bottom Line, Stakeholder, and Resource-Based View theories, suggesting future research to explore their intersections. Practically, it advised resort operators to adopt advanced green technologies, engage in continuous environmental training, and integrate sustainability into their core business strategies. Policy recommendations included developing supportive regulations and incentives, establishing certification programs, and promoting community engagement and CSR initiatives. The study also underscored the importance of prioritizing biodiversity and conservation efforts, and encouraged a collaborative framework among stakeholders to share best practices and innovative solutions. Keywords: Sustainability Practices, Eco-Friendly Resorts, Triple Bottom Line (TBL) Theory, Stakeholder Theory, Resource-Based View (RBV), Green Technologies