Preferences and Attitude of rural youth towards agri-entrepreneurship

The present study was conducted to study the preferences and attitude of rural youth towards agri-entrepreneurship. An exploratory research design of social research was used for investigation. A sample of 120 rural youth were selected by covering 20 villages from two districts of Eastern Vidarbha Zone viz. Chandrapur and Gadchiroli on the basis of higher population of rural youth. The rural youth mostly preferred agri-enterprises were dairy farming (60.00%) followed by poultry farming (55.83%), fisheries (49.16%) and vegetable farming (46.67%) respectively. The overall 60.00 per cent of respondents were preferred agri- enterprises. With respect to the statement wise attitude of the respondents towards agri-entrepreneurship, respondents were strongly agree rural youth require experience in establishing and running of an enterprise (40.83%) and rural youth need more trainings and technical support from government/NGOs (38.34%). More than half of respondents agree to statement, expert advice makes enterprise activities productive (59.16%) followed by entrepreneurship development programme should provide time to time (55.00%), agri-entrepreneurship is better option for the rural poor in the present context (53.33%) and rural youth need more trainings and technical support from government/NGOs (50.84%). respectively. In case of overall attitude 77.60 per cent of the respondents had highly favourable attitude towards Agri-entrepreneurship. The study focused on the preferences and attitude of rural youth towards agri-enterpreneurship.