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This is a Quantitative Study study.

October 8, 2025Open Access

The Impact of QR Codes on Customer Satisfaction For Repurchase Intention on the Basis of Perceived Usefulness, Perceived Ease of Use and Perceived Flow in Food and Beverage Restaurant

Key Points

Perceived usefulness and ease of use significantly enhance customer satisfaction, influencing repurchase intentions.
The study found that perceived flow experience also directly contributes to customer satisfaction in the use of qr codes.
Data was gathered through online questionnaires distributed to 385 respondents, providing a robust dataset for analysis.
Customer satisfaction serves as a crucial mediating factor between qr code usage and repurchase intention in the food and beverage sector.

Abstract

This study explains the analysis of QR code usage in the food and beverage restaurant sector. The purpose of this research is to identify how perceived usefulness, ease of use, and flow experience influence customer satisfaction and repurchase intention. The research employed a quantitative approach by distributing online questionnaires to 385 respondents, with data analyzed using PLS-SEM. The results indicate that perceived usefulness, ease of use, and flow experience positively affect customer satisfaction. Furthermore, customer satisfaction plays an important mediating role in strengthening repurchase intention in restaurants through the use of QR codes.

The Impact of QR Codes on Customer Satisfaction For Repurchase Intention on the Basis of Perceived Usefulness, Perceived Ease of Use and Perceived Flow in Food and Beverage Restaurant

Key Points

Abstract

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