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This study conducts a comparative analysis of Chinese and English Internet buzzwords from 2023 using a sociolinguistic lens to explore their reflection and influence on respective cultural and social contexts. Internet buzzwords, as linguistic phenomena, encapsulate the dynamic interplay between language innovation and societal trends, offering insights into cross-cultural communication and the pervasive impact of digitalization. Utilizing a qualitative research methodology, the study analyzed data sourced from national and international digital media platforms. Findings reveal distinct cultural predilections: Chinese buzzwords largely underscore collective values and traditional sensibilities, while English buzzwords tend to highlight individualism and personal authenticity. The study underscores the role of language as a cultural artifact, shaped by and shaping social identities in a globalized discourse, thereby contributing to sociolinguistic theory by illustrating how language both influences and is influenced by socio-technological evolutions.
Ziyi Li (Tue,) studied this question.
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