Development of a Mechanism for Managing the Competitiveness of an Industrial Enterprise in the New Reality

The article examines the methodological foundations of the content of the mechanism for managing the competitiveness of an industrial enterprise, due to the need for its concretization in the strategic management system in a new reality. The concept and principles of the enterprise competitiveness management mechanism are clarified, a set of measures and its differentiation according to certain criteria are recommended. In the strategic planning of the enterprise, it is proposed to use a number of modern methods and models to analyze the assessment of the competitiveness of the enterprise. A comparative analysis is carried out on the basis of methodological approaches based on the evaluation criterion of competitiveness of enterprises that are structurally independent of the system and dependent on the interconnection in the system.