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Augmented Reality (AR) and Virtual Reality (VR) technologies have emerged as powerful tools for enhancing user experiences across various industries. This article explores the applications of AR and VR and their impact on user experiences in diverse sectors. Employing a qualitative method, this study conducts a literature review through library research to examine the current trends and developments in AR and VR applications. The findings reveal that AR and VR technologies have been increasingly adopted across industries such as education, healthcare, entertainment, manufacturing, and retail, among others. In education, AR and VR offer immersive learning experiences, allowing students to interact with digital content in a simulated environment. In healthcare, these technologies enable medical professionals to visualize complex anatomical structures and perform virtual surgeries, leading to improved diagnostic accuracy and patient outcomes. In the entertainment industry, AR and VR provide users with immersive gaming and storytelling experiences. In manufacturing, AR and VR enhance product design, prototyping, and assembly processes, leading to increased efficiency and reduced costs. Lastly, in retail, AR and VR applications enable virtual product try-ons, personalized shopping experiences, and interactive product showcases, thereby enhancing customer engagement and satisfaction. Overall, AR and VR technologies offer promising opportunities to revolutionize user experiences across industries, although challenges such as hardware limitations, content creation, and user acceptance need to be addressed for wider adoption
Nugroho et al. (Tue,) studied this question.
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