Creative industries as a component of modern culture

The purpose of the work. After analysing the production of a cultural and artistic product by means of television and cinematography, to substantiate scientific approaches to the study of creative industries in Ukraine. The research methodology is based on the use of an interdisciplinary approach, historical-cultural, generalising, and systemic methods, analytical, comparative, and cultural methods, which will enable a multi-vector consideration of the proposed issues and the formulation of well-founded conclusions. The scientific novelty is characterised by the fact that for the first time the problem of the essence and functioning of creative industries in Ukraine and beyond is considered in the context of their development within the television and film industries. Conclusions. It has been established that the development of creative industries in Ukraine requires in-depth study, consistent and gradual, careful adaptation of foreign experience, in particular, in the field of production and distribution on the consumer market of cultural and artistic products created by means of cinematography and television.