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This article explores how the law affects an audience’s collective recognition that a film and fashion in film is of cultural interest. It argues that copyright law today can play an important and crucial role in a film’s continued relevance and in the preservation and valorization of cinema as copyright law regulates the copying and display of a film and its images, including the fashion images within it. Likewise, it shows how cultural heritage law plays an important and crucial role in the preservation and continued relevance of fashion through film as cultural heritage law applies certain rules and norms to the preservation of film reels and the archives and institutions in which they are stored. The article uses Roman Holiday () and La Dolce Vita () as case studies and considers Cinecittà’s description of itself as an ‘open heritage’ to explore the relationship between law, fashion and film.
Felicia Caponigri (Tue,) studied this question.