The mechanisms of AI hype and its planetary and social costs

Abstract Our global landscape of emerging technologies is increasingly affected by artificial intelligence (AI) hype, a phenomenon with significant large-scale consequences for the global AI narratives being created today. This paper aims to dissect the phenomenon of AI hype in light of its core mechanisms, drawing comparisons between the current wave and historical episodes of AI hype, concluding that the current hype is historically unmatched in terms of magnitude, scale and planetary and social costs. We identify and discuss socio-technical mechanisms fueling AI hype, including anthropomorphism, the proliferation of self-proclaimed AI “experts”, the geopolitical and private sector “fear of missing out” trends and the overuse and misappropriation of the term “AI” in emerging technologies. The second part of the paper seeks to highlight the often-overlooked costs of the current AI hype. We examine its planetary costs as the AI hype exerts tremendous pressure on finite resources and energy consumption. Additionally, we focus on the connection between AI hype and socio-economic injustices, including perpetuation of social inequalities by the huge associated redistribution of wealth and costs to human intelligence. In the conclusion, we offer insights into the implications for how to mitigate AI hype moving forward. We give recommendations of how developers, regulators, deployers and the public can navigate the relationship between AI hype, innovation, investment and scientific exploration, while addressing critical societal and environmental challenges.