DEVELOPMENT OF FINANCIAL TECHNOLOGIES IN THE REPUBLIC OF KAZAKHSTAN (on the example OF JSC IC NOMAD Insurance)

The article is devoted to assessing the impact of financial technologies on the well-being of insurance companies, to identify negative factors hindering their implementation and development and to suggest ways to reduce this impact. The research used general scientific methods of analysis and synthesis, as well as statistical, correlation and regression methods. The empirical base of the study was made up of official reports and materials of JSC IC Nomad Insurance. The financial technology market in Kazakhstan is one of the fastest growing in Asia. Due to the achieved high level of Internet access penetration (over 90%), the country's fintech sector has huge growth potential. At the same time, large organizations, including companies from the telecommunications sector, are experimenting with the development and implementation of new products and services. And this will contribute to the emergence of new financial technologies in the insurance sector and the emergence of new challenges that require study and solution, which will be the direction of future research. Recommendations have been developed to optimize insurance activities using financial technologies. The company should introduce a number of insurance products and apply technologies to create a "smart" image of the insurance object. Forecasting of the values of the net amount of insurance premiums for the coming years was carried out, the data of which indicates the continuation of the positive dynamics of the activities of JSC IC Nomad Insurance.