Quality of Life in Ageing Challenges Still Pending

High mortality rates and increasing quality of life, together with declining fertility rates, point to a demographic picture of global ageing that presages the so-called "ageing society". This paper seeks to indicate that it is also necessary to consider the capacity of individuals and governments to adapt to these collective and population changes.Undoubtedly, we are facing changes that involve public policies, family changes, urban resizing and new economic strategies, among others. But, at the same time, it is necessary not to forget those emotional and subjective factors that solidify the emergence of new strategies of what an older adult is in terms of active ageing and the search for quality of life.In this sense, it is intended to point out that although we have reviewed that account for cultural, political and cultural factors, the same does not happen with those other factors that also contribute to the term quality of life from the emotional, relational and subjective point of view.